Look Up, Look Down, Look Around, Do Something to Combat Climate Change

This project was for the IDEO U course Storytelling for Influence.

  • Theme – I Have a Dream – I want to tell a story about the beauty of this world, so that I can inspire others to care about climate change and do small things to save the environment.
  • Who? Audience?
    • Female city dwellers aged 20-100 years old.
  • What do they care about? 
    • They care about beauty, the future of their family, kids, safety, and security.
  • Achieve/Action:
    • Individually or group, implement things that can decrease the effects of climate change.
  • Pain Points:
    • They want to ensure that their kids, grandkids, family, and friends are safe and secure.
  • Big Idea:
    • We can individually contribute to eliminating the consequences to our family and friends of climate change and enjoying the beauty around us can help motivate us to action.


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