This project was for the IDEO U course Storytelling for Influence.

• Theme – I Have a Dream – I want to tell a story about the beauty of this world, so that I can inspire others to care about climate change and do small things to save the environment.
• Who? Audience?
  • Female city dwellers aged 20-100 years old.
• What do they care about? 
  • They care about beauty, the future of their family, kids, safety, and security.
• Achieve/Action:
  • Individually or group, implement things that can decrease the effects of climate change.
• Pain Points:
  • They want to ensure that their kids, grandkids, family, and friends are safe and secure.
• Big Idea:
  • We can individually contribute to eliminating the consequences to our family and friends of climate change and enjoying the beauty around us can help motivate us to action.