#TK10 Notes from MetLife M-Learning Case Study: From Pilot toEnterprise Implementation

Mobile learning – any knowledge shared through a mobile device (blackberry, iphone, smart phones, pda).

Analysis

• Internal search, vendors, platforms
• Sales would be a good group to start with.
• Marketing product updates might be a good target also.
• What are the business drivers and needs that make mobile learning a possible deliver medium?
• Business Needed/Users Wanted

  • Their groups liked Push vs Pull.
  • Offline access
  • Secure content
  • End-user ease of use
  • Developer ease of use
  • Content delivery and completion verification

    • What type of content and tracking needs will your business require?

      • Informal-Content that does not need to be assessed.
      • Formal – Content that is asssessed or tracked. Reporting of learner progress is essential to the project.
      • Does it need to be tracked in the employee’s learning history?
      • This directly affects the worflows, partnerships and technology integration for your organization.
      • Target Audience for the Pilot

        • Institutional Sales
        • 500 Associates
        • Geographically displersed
        • Limited office days

Technology Assessment

• Standard issued device
• Tool Selection

  • Needs: Push technology, BlackBerry compatible, offline access, minimal end-user involvedment, easty to use development tool, secure content
  • Narrowed to two vendors

    • Chalk (access is offline)
    • HotLava (online – link in email to an online server)
• Their selection ended up being Chalk

Pilot

• Key partners could be:

  • divisions in the organization
  • Customers
  • Procurement
  • Legal
  • BlackBerry Engineering (to help identify what an end user has, internal)
  • IT Risk-(Secure content)
  • Goal of the Pilot

    • The pilot was designed to test the capabilities of the issued BlackBerrys.

      • Presentation (with and without audio)
      • Podcast
      • Vodcast
      • Level one survey
      • Assessment (next implementation)
• Identified Pilot participants

  • Employess in their benefits deparment
  • Agents
• Created mLearning accounts on mLearning tool
• Coordination with the MetLife Management and Field Team
• Communications created and tailored for target audiences
• Pilot Results

  • All delivery types were delivered
  • Validated streangths of the push model
  • Validated concerns about the older model
  • Confirmed the capabilities of the new models
  • Target audience was very positive about the new delivery medium
  • The pilot achieved and exceeded their buisness expectations
  • Roles & Responsibilities – Enterprise Use

    • Learning & Development consultant
    • Project lead
    • BlackBerry Engineer
    • Content developer
    • mLearning Administrator
    • Support

      • End User
      • Technology
      • HR production Ops (LMS) using People Soft 8.81
      • Developmet
      • Procurement/Legal
      • Results/Deliverables

        • mLearning Support Website
        • FAQ page on L & D Website
        • Partnerships with Service Delivery Center, HR Production Operations, and BlackBerry Engineering
        • Creation of  MSA with RIM and Chalk
        • Content Types/Templates

          • Text and Graphics only
          • Podcasts
          • Vodcast
          • Used style guidelines for presentations and electronic media, their Creative services created this
          • Communications Strategy

            • Communications plans created for:
            • L & D
            • Sales Org
            • Evaluation

              • Based on whether the learning is formal or informal
              • Informal – completion status
              • Formal

                • Tracking data from LMS

Successes

• Implementation of a new delivery medium
• Does not replace elearning or instructor led
• Documentation produced
• Workflows created

Course Content Thoughts for Mobile Learning

• Courses can’t be any longer than 3 minutes
• Excellent for supplemental learning
• Small parts